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Hosted buyer programmes

Hit your hosted buyer target

We find every buyer who fits your programme, invite them in your voice, and pass the interested ones to your team to qualify. In week one you see how many there are, before any invitations go out.

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Why the target is hard to hit

Your target grows every year. Your pool doesn't.

Most programmes are filled by phone, by prospecting when there's time, and by emailing the existing list. That brings back last year's buyers. A bigger target needs buyers your team hasn't reached yet.

Your poolYour target
The right buyers

Buyers your sponsors want to meet

We split your programme into the buyer types your sponsors and exhibitors want to meet. Each type is defined by title, function, company size, spend authority and region, and we find the people who match each one.

01Title
02Function
03Company size
04Spend authority
05Region
Week one

See the size of your market first

In week one you get a count of every buyer who fits your programme criteria: region, company type, seniority and sector. You know how many buyers are out there before any invitations go out.

01Region
02Company type
03Seniority
04Sector
Week one

A count of every buyer who fitsbefore any invitations go out

How it works

How we fill your programme

  1. 01
    Count the market.

    A count of every buyer who fits, delivered in week one.

  2. 02
    Map the buyer types.

    Your programme is split into the profiles your sponsors and exhibitors want to meet.

  3. 03
    Build the list.

    We find every matching person and verify them before anything is sent.

  4. 04
    Invite them.

    We contact them by email and LinkedIn, in your voice, on infrastructure we set up, warm up and monitor, up to about 3,500 sends a day. Replies go straight to your team.

  5. 05
    Hand over the interested ones.

    Interested buyers land in your CRM with who they are, what they replied and which profile they matched.

The funnel

Four stages to a confirmed buyer

We contact buyers, and every reply syncs to your CRM. Your team qualifies the ones who clear the programme bar and confirms them into the programme.

Your team

Your team decides who gets in

We

We bring you interested buyers.

Your team

Your team runs the qualification calls and keeps the relationships, so every confirmed buyer is one you chose.

Other programmes

The same approach on sponsor and delegate campaigns

240240 sponsor leads in the first 30 days for a European technology eventSponsors →3939 delegate passes sold in four weeks, all to people outside the client's databaseDelegates →
What we need from you

Three things from you

  • Your programme criteria
  • Your sponsor priorities
  • Sign-off on the copy

Hit next year's target

Tell us about your programme and the buyers your sponsors want to meet.

Book a call
Case studies
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Retail · United States · Sponsors and delegates

How we generated 454 leads for a major US retail event in four months

In that time the campaign produced 196 sponsorship leads and 258 delegate leads.

Read the study →
Impact
196
Sponsorship leads
Every one of them went to the client's SDR, nearly all with a mobile number attached.
258
Delegate leads
They were sold without a sales call.
An architect's white card model of an open room, filled with small groups of faceless bone-white figures, a handful of them bright orange
Marketing · Europe · Sponsorship

168 sponsor leads in six weeks, 18 months before the show

When we started sending, the event was 18 months away. Six weeks later, 168 companies had asked for the sponsorship prospectus.

Read the study →
Impact
168
Prospectus requests
Six weeks later, 168 companies had asked for the sponsorship prospectus.
£2.52m
Pipeline at the cheapest package
Packages go well above £15k, so that figure is the floor.
Field notes
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Sponsorship

Get more meetings by not asking for meetings.

Take the meeting ask out and people write back asking for a call. Your event already owns the offer.

8 min read · Sponsorship
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List building

Sell the room, not the stand.

Describe the buyer audience first, then work back to every category that sells into it. The list becomes a product of the audience.

5 min read · List building
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Measurement

The only metric that matters.

Between 50% and 80% of the replies we get back are positive. We do not report opens at all, and this is why.

5 min read · Measurement
Some of the events we run outbound forLearn more →
HLTH USA and HLTH EuropeHealth innovationLas Vegas and Amsterdam12,250+ attendees (USA)5,000+ (Europe)POSSIBLEMarketingMiami Beach7,500 attendeesDeep Tech MomentumDeep techBerlin3,000+ attendees