Revenue forecaster.
Put your own figures in to get a revenue estimate for your event.
£821k – £1.37m
How these numbers are calculated
Qualified leads per month × your close rate × the months sponsorship is in market. Lead volume moves with how the event is doing: 60 a month for a show that is losing ground, up to 140 for one growing fast.
sponsorships = leads/mo × close rate × monthsThe same shape, over the months left on the runway. Delegate conversion runs 10–20% and is not editable, because at a high-value ticket it varies far less than people expect.
delegates = leads/mo × conversion × monthsIt is our measured range — 3% for an event losing ground, 8% for one growing fast. It is the number most likely to be wrong for you, which is why it is the one you can overwrite.
close rate = 3% … 8%, set by positionSponsorship sells early, while the floorplan is open and budgets are unspent. Delegates buy late, once the agenda is published and the date is close. Set how far out you are, then move the handover to match how your event actually sells — including all the way to one motion or the other.
sponsorship months + delegate months = months outThe centre ±25%. Treat it as a midpoint rather than a commitment — a forecast that cannot return a disappointing number is not a forecast.
range = centre ± 25%Pricing.
One fee. It covers the whole engagement — the email infrastructure, the data, the copy and the sending — for as long as the campaign runs.
