The performance fabrics space is changing, Neil

But is your CRM data an asset or a liability in finding clients like Polartec and Westex?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Neil

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify the key decision-makers in projects requiring high-performance textiles? 2️⃣ What challenges do you face when trying to prioritize accounts that demand specific compliance standards? 3️⃣ How often do you revisit your understanding of customer needs in the context of evolving safety regulations?

If you’re ready for a CRM that works for you, not against you, let’s talk.