The content operations space is changing, Paula

But is your CRM data an asset or a liability in finding clients like Citizens and Grainger?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Paula

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you prioritize which content initiatives align most closely with your overall marketing strategy? 2️⃣ What challenges do you face when trying to ensure that assets are easily discoverable across multiple departments? 3️⃣ How do you currently assess whether your outreach efforts resonate with the various stakeholders involved in the decision-making process?

If you’re ready for a CRM that works for you, not against you, let’s talk.