The retail security space is changing, Ian

But is your CRM data an asset or a liability in finding clients like West Orchards Shopping Centre and Deceuninck?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Ian

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently assess the security needs of retailers in high-footfall environments? 2️⃣ What challenges do you face in identifying key decision-makers when discussing security upgrades? 3️⃣ When engaging with potential retail clients, how do you ensure that you understand their unique operational dynamics?

If you’re ready for a CRM that works for you, not against you, let’s talk.