The food procurement space is changing, Annabelle

But is your CRM data an asset or a liability in finding clients like King's College and Eton College?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Annabelle

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you assess the quality and reliability of suppliers when sourcing sugar for your product lines? 2️⃣ What methods do you currently use to track market trends that could impact your procurement strategies? 3️⃣ How do you engage with multiple stakeholders during the procurement process to ensure alignment on product specifications?

If you’re ready for a CRM that works for you, not against you, let’s talk.