The b2b marketing space is changing, Colin

But is your CRM data an asset or a liability in finding clients like Splunk and Alvaria?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Colin

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify which accounts within your target market are actively in the purchasing process? 2️⃣ In what ways do you assess the readiness of different stakeholders within buying groups before reaching out? 3️⃣ How effective is your current segmentation approach in personalizing engagements with accounts based on their unique behaviors and needs?

If you’re ready for a CRM that works for you, not against you, let’s talk.