The architectural lighting space is changing, Darren

But is your CRM data an asset or a liability in finding clients like Coca Cola and LoveJoes?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Darren

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you identify key design requirements when collaborating with architects and lighting designers? 2️⃣ What processes are in place to ensure your team understands the compliance needs of each project? 3️⃣ How do you prioritize custom project opportunities amid competing demands from multiple stakeholders?

If you’re ready for a CRM that works for you, not against you, let’s talk.