The tech marketing space is changing, Tom

But is your CRM data an asset or a liability in finding clients like OpenText and IBM?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Tom

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you evaluate if a potential technology buyer is genuinely interested in your solutions? 2️⃣ What processes do you currently have in place to identify and prioritize accounts with multiple stakeholders? 3️⃣ When engaging with potential buyers, how do you ensure your messaging resonates with their specific needs and challenges?

If you’re ready for a CRM that works for you, not against you, let’s talk.