The private credit space is changing, Valerie

But is your CRM data an asset or a liability in finding clients like Stockport Homes and ICAEW Heritage Rooms?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Valerie

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How does your team identify which mid-market companies are genuinely ready for flexible financing solutions? 2️⃣ In your sales process, how do you gauge the decision-making readiness of various stakeholders within a prospective account? 3️⃣ What challenges do you face when segmenting opportunities among mid-market clients, especially those with evolving financial needs?

If you’re ready for a CRM that works for you, not against you, let’s talk.