The pharmaceutical r&d space is changing, Peggy

But is your CRM data an asset or a liability in finding clients like Nordhealth and SoilTech?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Peggy

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify and prioritize key R&D projects within pharmaceutical clients based on their specific data needs? 2️⃣ When assessing account readiness, what processes do you have in place to determine which decision-makers are engaged and informed? 3️⃣ How do you approach segmenting opportunities to ensure you are addressing the unique challenges of each stakeholder in your client organizations?

If you’re ready for a CRM that works for you, not against you, let’s talk.