The private equity space is changing, Joe

But is your CRM data an asset or a liability in finding clients like IRIS Software Group and Azets?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Joe

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you identify the key stakeholders in newly backed private equity companies when planning your outreach? 2️⃣ What strategies do you use to assess whether a potential CFO candidate can navigate the unique challenges of the private equity landscape? 3️⃣ How do you currently ensure that your engagement efforts align with the specific leadership development needs of CFOs in these firms?

If you’re ready for a CRM that works for you, not against you, let’s talk.