The legal operations space is changing, Callum

But is your CRM data an asset or a liability in finding clients like Udemy and SoftwareONE?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Callum

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1. How do you currently identify the key decision-makers within your client organizations, especially in complex software purchasing situations? 2. What challenges do you face when trying to ensure that contracts align with compliance requirements across different jurisdictions? 3. When prioritizing contracts for renewal or negotiation, how do you assess the potential impact on your sales cycles?

If you’re ready for a CRM that works for you, not against you, let’s talk.