The retail lighting space is changing, Richard

But is your CRM data an asset or a liability in finding clients like Wealmoor and Wyndham Hotels?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Richard

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you evaluate which retailers are investing in lighting updates to enhance customer experience? 2️⃣ What methods do you use to identify key decision-makers when proposing tailored lighting solutions? 3️⃣ How do you currently segment your outreach to different retail businesses, considering their unique operational needs?

If you’re ready for a CRM that works for you, not against you, let’s talk.