The intellectual property space is changing, Matthew

But is your CRM data an asset or a liability in finding clients like Tesco and Supercritical Solutions?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Matthew

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify the key decision-makers in the start-ups you work with, especially when they have multiple stakeholders? 2️⃣ What challenges do you face in segmenting opportunities for IP services based on the varying needs of different start-ups? 3️⃣ In what ways do you track the readiness of potential clients to invest in robust IP strategies as they navigate growth?

If you’re ready for a CRM that works for you, not against you, let’s talk.