The defense procurement space is changing, Russell

But is your CRM data an asset or a liability in finding clients like BAE Systems and Sheikh Mohammed Falah bin Jassim bin Jabr Al Thani?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Russell

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify the critical procurement needs of your defense sector partners? 2️⃣ In what ways do you assess whether an account has the resources and readiness to engage in a procurement process? 3️⃣ How do you keep track of the various stakeholders involved in your defense contracts and their specific requirements?

If you’re ready for a CRM that works for you, not against you, let’s talk.