The intellectual asset space is changing, Steve

But is your CRM data an asset or a liability in finding clients like BASF and Fox Corporation?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Steve

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1ļøāƒ£ How do you currently assess the effectiveness of your existing IP management tools in meeting your organization’s specific needs? 2ļøāƒ£ What challenges do you face in identifying key decision-makers within your client organizations during the sales process? 3ļøāƒ£ When engaging with potential clients, how do you ensure that your outreach resonates with their unique pain points and priorities?

If you’re ready for a CRM that works for you, not against you, let’s talk.