The architectural design space is changing, Dale

But is your CRM data an asset or a liability in finding clients like Shipton's Big R and edyn?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Dale

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify the unique design needs of your clients when sourcing timber? 2️⃣ What challenges do you face in ensuring that the materials you offer align with the sustainability goals of your projects? 3️⃣ As you engage with various stakeholders, how do you determine which decision-makers are crucial in the procurement process?

If you’re ready for a CRM that works for you, not against you, let’s talk.