The commodity trading space is changing, David

But is your CRM data an asset or a liability in finding clients like Knightsbridge Guarding and Terry Hanley?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, David

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently assess the readiness of a commodity trader to engage in a transaction? 2️⃣ When evaluating potential clients, what key indicators do you rely on to determine their logistics needs? 3️⃣ How do you ensure that your team is aligned on the priorities of multi-stakeholder accounts?

If you’re ready for a CRM that works for you, not against you, let’s talk.