The hospitality procurement space is changing, Gary

But is your CRM data an asset or a liability in finding clients like Littlewoods and Okel?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Gary

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you assess the long-term needs of hotel operators without missing key signals in your CRM? 2️⃣ What methods do you use to evaluate the reliability and consistency of your bedding supplies with potential hotel clients? 3️⃣ In what ways have you found it challenging to identify the right decision-makers within hotel chains for your offerings?

If you’re ready for a CRM that works for you, not against you, let’s talk.