The emergency services space is changing, Martin

But is your CRM data an asset or a liability in finding clients like Better Pathways and Better Packing?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Martin

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently gauge whether a prospective emergency services vehicle manufacturer aligns with your quality and safety standards? 2️⃣ In what ways do you ensure you’re identifying the right decision-makers within complex procurement processes for your products? 3️⃣ How does your team prioritize which accounts to engage based on their readiness for bespoke solutions?

If you’re ready for a CRM that works for you, not against you, let’s talk.