The retail wine space is changing, Lindsay

But is your CRM data an asset or a liability in finding clients like Sainsbury’s and Morrisons?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Lindsay

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you identify the key decision-makers at major retail chains when pitching organic wines? 2️⃣ What challenges do you face in segmenting opportunities among various retailers with different demands for sustainable options? 3️⃣ How do you assess whether a retailer's interest in organic wines aligns with their current inventory and customer preferences?

If you’re ready for a CRM that works for you, not against you, let’s talk.