The industrial measurement space is changing, Mark

But is your CRM data an asset or a liability in finding clients like Fujitsu and ServiceNow?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Mark

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you identify the key decision-makers in a complex buying process for measurement solutions? 2️⃣ What criteria do you use to evaluate whether an account is experiencing operational inefficiencies that your products could address? 3️⃣ How do you prioritize outreach to accounts that face frequent instrument failures and downtime?

If you’re ready for a CRM that works for you, not against you, let’s talk.