The building materials space is changing, Gareth

But is your CRM data an asset or a liability in finding clients like Laticrete UK and Mosaic7?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Gareth

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently evaluate which contractors are best suited for your latest eco-friendly product line? 2️⃣ What challenges do you face when trying to understand the specific needs of your builders' merchant customers? 3️⃣ How do you prioritize communications with decision-makers in projects that require multi-stakeholder approval?

If you’re ready for a CRM that works for you, not against you, let’s talk.