The procurement strategy space is changing, Tony

But is your CRM data an asset or a liability in finding clients like BP and NOV?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Tony

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently assess the readiness of your suppliers to meet evolving demands in the energy sector? 2️⃣ What challenges do you face when trying to identify key decision-makers involved in your procurement processes? 3️⃣ How do you prioritize which procurement opportunities to pursue, considering the various stakeholders involved?

If you’re ready for a CRM that works for you, not against you, let’s talk.