The lighting design space is changing, Tony

But is your CRM data an asset or a liability in finding clients like The O2 and Pier Arts Centre?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Tony

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify which projects align best with your energy efficiency goals? 2️⃣ What challenges do you face when trying to understand the unique needs of your architectural partners? 3️⃣ How do you prioritize accounts that involve multiple stakeholders in the decision-making process?

If you’re ready for a CRM that works for you, not against you, let’s talk.