The home improvement space is changing, Paul

But is your CRM data an asset or a liability in finding clients like Laurence Edwards and Black Mountain Honey?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Paul

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you identify which DIY homeowners are most likely to invest in sustainable wood finishes? 2️⃣ What insights do you have into the preferences of your customers when selecting wood care products? 3️⃣ How do your team members currently prioritize outreach to homeowners versus professional contractors?

If you’re ready for a CRM that works for you, not against you, let’s talk.