The performance analytics space is changing, Chris

But is your CRM data an asset or a liability in finding clients like France and Wales Rugby Union?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Chris

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently identify the specific metrics that indicate when an athlete is at risk of injury? 2️⃣ What steps do you take to ensure that your performance data reflects the unique needs of each athlete or team? 3️⃣ How do you prioritize which teams or athletes should receive enhanced analytics support based on their performance needs?

If you’re ready for a CRM that works for you, not against you, let’s talk.