The retail security space is changing, Nick

But is your CRM data an asset or a liability in finding clients like Unibail-Rodamco-Westfield and Claro Puerto Rico?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Nick

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently determine which retail accounts have the highest risk of theft, and how does that align with your outreach strategy? 2️⃣ In what ways do you assess the readiness of a retailer to adopt new security technology amidst existing vendor relationships? 3️⃣ How does your team identify the key decision-makers in multi-stakeholder retail environments, especially as security needs evolve?

If you’re ready for a CRM that works for you, not against you, let’s talk.