The bakery production space is changing, Brian

But is your CRM data an asset or a liability in finding clients like Newbridge Foods and Büsch?

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Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, Brian

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you assess the readiness of an industrial baker to invest in new machinery? 2️⃣ What methods do you currently use to identify the key decision-makers involved in complex purchasing decisions? 3️⃣ When prioritizing leads, how do you account for specific production needs and compliance requirements?

If you’re ready for a CRM that works for you, not against you, let’s talk.