The automotive interiors space is changing, David

But is your CRM data an asset or a liability in finding clients like Mohawk Group?

Device frame

Ever wondered why CRM data is so bad?

Most CRMs are a mess — full of outdated, messy, and duplicated data. 

We clean it up. 

Using Clay, AI, and custom rules, we enrich your records with precision. 

The result? 

Smarter segmentation, faster lead routing, and a CRM your team can finally trust. 

No more guesswork. Just clean, accurate data. 

A few questions, David

Only a handful of sales leaders are using automated CRM enrichment. But those who do are getting a serious edge.

To help you explore how it might support your workflow, here are a few questions:

1️⃣ How do you currently assess the potential of automotive accounts based on their sustainability goals? 2️⃣ What challenges do you face when identifying decision-makers involved in your product's approval process? 3️⃣ When engaging with potential clients, how do you know if they're ready to invest in innovative materials like yours?

If you’re ready for a CRM that works for you, not against you, let’s talk.